FERRARI 296GTB LAUNCH
The much-anticipated unveiling attracted an invited audience of 100 potential buyers from throughout the island, all keen to check out the latest features of this exciting new model.
When it came to selecting a venue that would best suit a major launch, Charles Hurst Ferrari Belfast pushed for our iconic hanger at Belfast International Airport.
STUNNING AND DETAILED ITALIAN ENGINEERING
The Ferrari 296 GTB lived up to its billing. The thoroughbred, in the words of the Italian car maker, is ‘the perfect marriage between sportiness and elegance’.
The 830 horsepower sports car with a top speed of 205MPH has a cockpit that is very modern and futuristic. The racing seats have been re-designed and are the epitome of Italian craftsmanship.
Under the hood, Ferrari tells us: ‘This is the first time ever that we are using a V6 engine hybrid on a road car carrying the Ferrari badge.’
The masters of aerodynamic design have left nothing to chance.
CHARLES HURST FERRARI
Charles Hurst Ferrari Belfast believes the 296 GTB will attract unprecedented interest in both Northern Ireland and the Republic of Ireland. The Woodgate hangar was the obvious venue for the Ireland launch.
Noel Donnelly, Marketing, Charles Hurst Ferrari said: “The hanger has been perfect for us. Our customers have loved it. This has been our first launch in two years so everyone really got involved and the car has gone down really, really well.”
Noel teamed up with Riccardo Ronchi from Ferrari to unveil the eagerly-awaited highly-prized car.
Riccardo was also impressed with the location for the launch. “It’s just beautiful, a stunning place to present such a car. It matched perfectly with the surround, so it’s a perfect choice for the launch of the 296 GTB.”
Woodgate Aviation Accountable Manager, David Shaw, was delighted with the turnout for what was the best attended event since the hanger opened.
“Woodgate Aviation was the ideal venue to showcase the Ferrari 296 GTB. Their customers and our customers are both looking for luxury items. We’re here to deliver what they want in the air and Ferrari will look after them on the ground.”
Woodgate Operations Manager, Keith McKay, said: “To actually have the Ferrari team here from Italy to showcase their new vehicle for the first time in Ireland is huge. I’m pleased it has gone so well. We have worked with Charles Hurst in the past and they know what we can do in the hangar, and it makes the ideal location for a major event such as this.”
And, yes, business was done on the night! The owners of their new, innovative 296 GTB will have to wait until late next year before they can take delivery of their prized possession. The wait will be worth it!